DISPLAY WERKS ANNOUNCES NEW 40-INCH LCD TOUCH SCREEN FOR INTERACTIVE RETAIL AND PUBLIC INFORMATION APPLICATIONS

SEATTLE, WA (September 20, 2004) ­ Display Werks announced today the availability of its 4050 Series 40-inch Liquid Crystal Display (LCD) with integrated touch screen. This integrated 40-inch touch screen product is the first ever to be introduced to interactive display markets.

Display Werks developed the display specifically for kiosk, retail and public information applications. "Large format displays are very popular for retail signage and informational kiosks." said Mark Harriman, President of Display Werks. "Our 40-inch LCD with touch offers a whole new dimension allowing the display to become interactive. The applications are virtually limitless."

Gas plasma displays had gained popularity over the past few years as prices decreased. But retailers soon found that that the problems of image "burn-in" caused by prolonged exposure of static images and the large power consumption made the cost of ownership for plasma high. "LCD technology is not as susceptible to image burn-in and does not consume as much power as plasma displays." explains Harriman. "The quality of the picture is greater and cost of ownership is lower with large format LCDs."

Display Werks uses the Samsung 403T Synchmaster display to integrate the touch technology. The 16 x 9.75 aspect ratio display boasts a resolution of 1280 x 768 and supports multiple video inputs including composite, S-video, Component and RGB (computer graphics). With the appropriate software the display can be used in either portrait or landscape mode.

The 4050 Series touch panel does not use cameras or infra-red technology typically found in older large-format touch panels and this allows the display to be thinner and fully integrated into the display. Software allows the whole screen or just parts to be touch sensitive. This feature lets interface designers have much more flexibility in design of interactive applications and for ADA Compliance scenarios. Display Werks 4050 Series 40" LCD with touch is currently available with a MSRP of $8,500.00 USD.

Display Werks is known for being first to market with cutting edge LCD technologies. The company was the first to introduce a 24" LCD touch screen and also recently announced their line of XC Displays, the first display ever to allow the viewing and control of a PC located hundreds of feet away using standard category 5 cable.

Display Werks designs and manufactures flat-panel LCD displays for a variety of applications including high-end home control, commercial, industrial, retail and kiosk applications. The company offers standard products and custom design services. Display Werks is located in Olympia, WA. More information can be found at www.displaywerks.com.

PRESS CONTACT: Martin Hamilton 360-280-3164 or martin@hamilton-communications.com